What Is Your USP?

Do you know what your USP is?

There many entrepreneurs from all over the world with a basic understanding of what a USP is BUT…

NOT many of them really know how to develop their own USP with a fail-proof system.  In fact, 98% of entrepreneurs have NO idea as my business mentor Glenn Dietzel states.

Question:  How can you run a business?  How can you sell a product or service?  Or, how can you even think of leaving your job if you want to enter the market place with such lack of clarity around your USP?

So…what is a USP?

USP stands for Unique Selling/Sales Position or Proposition.

A USP is a way of understanding what sets you apart from the competition.

What makes you and your business unique?

Why should someone pick you as the best choice to solve their problem?

If you can’t answer this question easily and quickly, then here is some advice from Glenn:   “You can’t sell effectively in today’s market without a powerful positioning statement.”

Your prospective customers must know, right away, how and why they should work with you.

I have to admit I was seriously struggling with getting clarity around my USP for a long time.  Then somehow I managed to come across this Canadian who spoke in a business language that perhaps I wouldn’t have understood two years ago, but the timing in hearing this message now made  me sit up take note of the fact that I did have intellectual property and that I should value it!

At first I simply signed up for Glenn’s offer for the 10 business accelerators and could not believe that each day I was sitting on the edge of my seat waiting for the next email to arrive.  His stuff is so good that I happily invested in the 70 minute video that helps you create your niche cateogy and identify your unique USP.  I highly recommend you consider coming through this information funnel if you cannot clearly state your USP.  Sell High Priced Programs

If you would prefer to not be on Glenn’s list and you just want to dive straight into the process of developing your USP with the 70 minute video that I invested in, then skip through to Ideation Direct

In mid November, 2009 I will have the privilege of meeting Glenn when he comes to Australia and it happens to be on the same weekend that Andrew & Daryl Grant are hosting their 4 day Internet Seminar on the Gold Coast – so in the next post I will be sure to add some photo’s and tell some stories about meeting these brilliant & talented entrepreneurs.

Stay tuned …